Place your promotion here

You have no items in your shopping cart.


Oolaala Life Style (P) Lts.

Fashion Essentials for Style Connoisseurs.

Gear up for an Exciting Journey that Explores New Heights of Fashion with Exclusive, Handpicked Apparel, Accessories & Innerwear… As a discerning, quality conscious, trend setter, we invite you to Wear your Attitude and Flaunt this Season’s Hottest Look…

Jignesh Ruparelia
Founder Director


Fashion can look good from far, but be far from good when examined closely. That is why, its important to entrust the task to those who understand its intricacies. At, we analyse what makes you look great from tops to toes. We bring you handpicked, top quality items, selected from the best manufacturers. From apparel to innerwear and accessories, the best of everything needed to complete and complement your ensemble features here.


At, you don't buy an outfit or a handbag; you buy a style statement! There's something for everyone here, regardless of age, size, hair shades or complexion. Choose from Tops, Dresses, Shirts, Footwear, Purses, Belts, Lingerie, Ethnic gear, Jewellery and much more. So go ahread and explore to your heart's content.


Jignesh and Varsha Ruparelia are the founders of Jignesh has strong domain knowledge in fabrics, printing processes and fashion photography. Varsha is a fashion designer and stylist, with mostly NRI clients who specialises in wedding dresses. The young, dynamic duo has established and still heads many other successful business ventures, including Varsha Transprint and Studio 23.

After years of studying the market in India and overseas, they sensed a niche, a gap where someone with the experience and expertise to tell creations with real quality apart from the pretenders. The result...